Google Analytics 4 (GA4) – What You Need to Know
Google’s Universal Analytics (UA) has long been a mainstay platform for SEO and digital marketing
August 8, 2023
The SB Blog
How Will AI Affect Digital Marketing?
Artificial Intelligence (AI) is helping businesses to work more efficiently and effectively through automation and
February 24, 2023
The Need to Invest in Organic Search Post-Pandemic
Thanks to the restrictions on movement during the pandemic that saw much of the world’s
September 21, 2022
Can You Target Competitors on Google Ads?
When turning to the internet for information, most online users will make use of a
November 19, 2021
What are the Types of PPC? (Pay per click)
Pay per click (PPC) campaigns are a great way to boost your online visibility and
February 16, 2021
Google Ads – Broad vs Exact
Understanding the best Google Ads strategy for your business is hugely important to maximise your
September 16, 2020
Why Effective Website Tracking is Essential
To the savvy website owner, tracking a site and conversions may seem like a basic
August 21, 2020
How Digital Marketing in The Time of Covid-19 May Save Businesses
From all indications, the Coronavirus is likely to hang about for much longer than most
June 26, 2020